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Home :. Company News
Nikkei Electronics Delivers the Largest Circulation Among Japanese
Electronics Media (Japan ABC Report)
Tokyo -- June 3, 2003 -- Nikkei Electronics, the magazine for electronics
designers and managers, has outperformed its competing magazines to become
indeed the number one electronics magazine in Japan. According to the most
recent report issued by Japan Audit Bureau of Circulations (Japan ABC), Nikkei
Electronics delivered the largest circulation among electronics media brands,
with a total of 40,314 paid circulation in the audited year 2002.
Year 2002 was a tough year for Japanese magazine publishers, and the
magazine's strongest competitor, "Transistor Gijyutsu (Transistor Technology)"
showed significant fall-off in circulation compared with its 2001 numbers.
Nikkei Electronics was no exception in being hit by the teetering economy, but
made strenuous efforts in keeping the downward trend at bay to become the
best-selling magazine in its field.
Naoki Asami, the Editor-in-Chief of the Nikkei Electronics magazine says,
"We're extremely happy that we've become indeed the market leader.
Together with NE ONLINE (http://ne.nikkeibp.co.jp/), our 24/7 news site, Nikkei
Electronics has become the first source subscribers turn to for the latest
electronics information. We were able to achieve this No. 1 position as a result
of consolidating the efforts of our editorial, advertisement and circulation sales
teams in pursuing outstanding quality contents and satisfying our subscribers."
Since its launch back in 1971, Nikkei Electronics has been serving the electronics
industry for over 30 years with expanded coverage on the electronics industry.
Its high quality editorial also lends credibility to its advertisers. In fact, Nikkei
Electronics has the number one advertising market share among the Japanese
electronics media - of the five largest Japanese chipmakers' ad budget, the
magazine grabbed a whopping 89.8% share and of the four outside Japan 69.3%
for the April 2002 - March 2003 period. A 4C1P ad in Nikkei Electronics is
available at 1.056 million yen.
Vowing to stick to its mission of delivering the latest electronics and business
information, Nikkei Electronics continues unchallenged in its organic and
sustained growth. Nikkei Electronics has international editions as a controlled
circulation in English, Korean and Complex Chinese under the brand "Nikkei
Electronics Asia." September 2002 saw the launch of a Simplified Chinese
edition, "Nikkei Electronics China."
For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com
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This press release may contain forward-looking statements that reflect the
company's current views with respect to future events and business performance.
Those forward-looking statements are subject to certain risks and uncertainties
and the company's actual results could differ materially from those discussed in
the forward-looking statements. These risks and uncertainties include, among
other factors, general business and economic conditions, rapid or unexpected
changes in technologies, cancellation or delay of customer orders.
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About NikkeiBP
Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the
world's largest group of companies providing mainly business and financial
information for most Japan's decision makers. Covering a wide variety of
specialized areas including business, computer, electronics, construction, services
and medicine, Nikkei Business Publications is the number one business publisher
in Japan. As of June 3, we publish 43 magazines and 3 newsletters, reaching a
combined total readership of over 2.6 million.
Nikkei Business Publications, Inc.
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