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NikkeiBP Announces New Launch and Renewals for 2004
Tokyo -- January 28, 2004 -- Nikkei Business Publications, Inc. has announced
plans of its new launch and renewals for 2004. Four magazines will see their
launch between April and July 2004: "NIKKEI MONOZUKURI," "NIKKEI
AUTOMOTIVE TECHNOLOGY," "NIKKEI BIZTECH" and "NIKKEI
CHARACTERS!" Two online sites and one magazine will be renamed:
BizTech as "nikkeibp.jp for Technology and Business," WPC ARENA as
"DIGITAL ARENA" and NIKKEI BEST PC as "NIKKEI BEST PC + DIGITAL
ELECTRONICS."
[NEW LAUNCHES]
NIKKEI MONOZUKURI
By combining the resources of NIKKEI MECHANICAL and NIKKEI DIGITAL
ENGINEERING, NIKKEI MONOZUKURI will premiere in April to provide
front-line engineers and project development leaders in the manufacturing
industry with practical information indispensable for their problem solving and
technology innovation. In hopes of sustaining Japan's come back in the
manufacturing industry, NIKKEI MONOZOKURI will center its coverage on the
four ideas of spurring innovation, streamlining operational processes,
strengthening engineer's self-competitiveness and enhancing alliance with
manufacturing partners in China and other parts of Asia.
To be launched on: April 1, 2004 (April issue)
Frequency: Monthly
Sales method: Annual subscription
Price: 12,000 yen for 1 year (12 issues) and 26,000 yen for 3 years (36
issues)
Ad rate: 4C1P for 694,000 yen
NIKKEI AUTOMOTIVE TECHNOLOGY
As a quarterly, NIKKEI AUTOMOTIVE TECHNOLOGY will deliver the latest
technology information to engineers engaged in the R&D, development and
manufacture of automobiles, auto parts/materials and facilities. Aside from its
coverage written from the three key perspectives of environment, safety and
electronics, the magazine will deliver information that may spur the development
of the future technology, industry trends and self-edifying information for
engineers. Together with its companion website "AutoBiz," which broadcasts
daily technology and management information on automobile industry, NIKKEI
AUTOMOTIVE TECHNOLOGY will aim at delivering swift yet in-depth
information to the audience.
To be launched on: July 1, 2004 (Summer issue)
Frequency: Quarterly
Sales method: To be sold at book stores, online and annual subscription
Price: 2,000 yen; 8,000 for 1 year (4 issues, including the annual subscription
fee for the premium online site "AutoBiz")
Ad rate: 4C1P for 304,000 yen; BW1P for 250,000 yen
NIKKEI BIZTECH
NIKKEI BIZTECH will be a management of technology magazine for
management executives, operating officers and the next-generation leaders at
companies that market technology as their business. The magazine will make
analyses of how to create value, company's growth and competitiveness with a
foundation on technology. Coverage will also include untold stories behind the
development of hot-selling products, the latest trends of market and technology,
detailed reports on incidents related to intellectual property rights. In addition
to Nikkei BP's tech-savvy staff writers, professionals of management of
technology both inside and outside of Japan will contribute their articles to
NIKKEI BIZTECH.
To be launched in: June 2004 (July issue)
Frequency: Monthly
Sales method: Annual subscription
Ad rate: 4C1P for 800,000 yen (planned)
NIKKEI CHARACTERS!
Targeted at inquisitive men in their 30's, NIKKEI CHARACTERS! will be a
magazine on animation and gaming. In addition to introducing works of
animation and games, NIKKEI CHARACTERS! will make detailed analyses of
market trends, anecdotes behind the production and development of particular
works in a manner that is both understandable and enjoyable for matured adults.
Its diversified coverage will be designed to suffice the needs of a broad audience
-- from an ordinary admirer of animation & games to a professional in the
industry.
To be launched on: March 25, 2004
Frequency: Bimonthly
Sales method: To be sold at bookstores, newsstands and convenience stores
Price: 880 yen; 680 yen for the premiere issue
Ad rate: 4C1P for 900,000 yen
MONOCLE (Tentative title)
Through substantive and enjoyable editorial, MONOCLE will widely cover
products of new technology that would make lives of the readers more
comfortable. While being a highly visual magazine, MONOCLE will provide
smart tips on how to use particular products, introduce product features from
eye-opening perspectives as well as presenting in-depth information in a simple
and articulate manner.
To be launched in: June 2004
Planned to become a periodic publication in autumn 2004
Sales method: To be sold at bookstores, newsstands and convenience stores
[RENEWALS]
nikkeibp.jp for Technology & Business
Nikkei BP's flagship online news site BizTech will make a fresh start as
"nikkeibp.jp for Technology & Business" in a bid to strengthen its position as a
comprehensive informational source of business. The revamp reflects the move
to outgrow from an online news site and to make a step further to deliver
comprehensive business information as well as being a showcase of NikkeiBP's
contents. nikkeibp.jp for Technology & Business will also aim at becoming an
interactive platform where users can exchange their opinions online.
To be renewed on: March 23, 2004
Ad rate: All rotation super banner for 3 yen/impression; top-page rectangular
for 1,000,000 yen/week (two slots exclusively/week); square side-fixed
banner for 1,000,000 yen/week (exclusively to one advertiser/week); text ad
for 800,000 yen/week (three slots exclusively/week)
DIGITAL ARENA
WPC ARENA that is both an official website of NikkeiBP's flagship event WPC
EXPO and an online comprehensive informational site for PC and digital
equipment will be renamed as "DIGITAL ARENA." In addition to featuring
news, features and product reviews of PCs and digital equipment, DIGITAL
ARENA will expand its coverage on hot digital products and technology
including HDD/DVD recorders and over the air digital broadcasting.
To be renewed in: late March, 2004
Ad rate: Rotation banner 300,000 yen, e-mail advertising (header ad)
250,000 yen
NIKKEI BEST PC + DIGITAL ELECTRONICS
NIKKEI BEST PC+DIGITAL ELECTRONICS will be a new name given to the
current NIKKEI BEST PC. The coverage that used to serve as a purchasing
guide to PCs will also include digital consumer electronics in its spectrum.
How-to evaluate, select and buy information on exciting PCs and digital
electronics will be presented in a simple and easy-to-understand approach.
To be revamped with a new name on: March 13, 2004
Frequency: Monthly
Sales method: To be sold at bookstores, newsstands and convenience stores
Price: 680 yen
Ad rate: 4C1P for 650,000 yen, BW1P for 200,000
For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com
• COMPANY NEWS ARCHIVE
(January 2003 ~ )
• COMPANY NEWS ARCHIVE
(January 2002 ~ )
• COMPANY NEWS ARCHIVE
(January 2001 ~ )
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This press release may contain forward-looking statements that reflect the
company's current views with respect to future events and business performance.
Those forward-looking statements are subject to certain risks and uncertainties
and the company's actual results could differ materially from those discussed in
the forward-looking statements. These risks and uncertainties include, among
other factors, general business and economic conditions, rapid or unexpected
changes in technologies, cancellation or delay of customer orders.
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About NikkeiBP
Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest
group of companies providing mainly business and financial information for most Japan's decision
makers. Covering a wide variety of specialized areas including business, computer, electronics,
construction, services
and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of January 28,
we publish 45 magazines and 3 newsletters, reaching a combined total readership of over 2.6 million.
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