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NIKKEI BIOTECHNOLOGY & BUSINESS and NIKKEI IT21 Announced


Tokyo -- January 31, 2001 -- Nikkei Business Publications has announced its planned launch of two new monthly magazines in May 2001 by the names of NIKKEI BIOTECHNOLOGY & BUSINESS and NIKKEI IT21.

NIKKEI BIOTECHNOLOGY & BUSINESS
As Japan's first magazine dedicated to biotechnology, NIKKEI BIOTECHNOLOGY & BUSINESS will offer practical information related to biotechnology for promotion and advancement of Japan's biotechnology industry. Its target readership will consist of engineers engaged in bio-business, people in charge of planning development projects and those involved in the sales and marketing side. In addition to this core readership, the magazine will also serve as a helpful guide for corporate managers, venture business owners and investors who are keen to learn the latest bio-business trends.

Editorially, NIKKEI BIOTECHNOLOGY & BUSINESS will cover the key points in commercializing biotechnology, while proposing new ways in which biotechnology can be applied. It will also write about the must-know topics related to bio-informatics and biotechnology patent as well as about how bio-engineers can improve their careers.

NIKKEI BIOTECHNOLOGY & BUSINESS will align with NikkeiBP's NIKKEI BIOTECHNOLOGY newsletter as well as with the BIOTECHNOLOGY JAPAN Web site (http://biotech.nikkeibp.co.jp/, in Japanese only) in order to provide the most useful information to people engaged in all aspects of the biotechnology industry. E-mail newsletters will also be made available to annual subscribers of the magazine.

- Planned launch date: May 15, 2001
- Frequency: Monthly
- Sales method: Annual subscription
- Subscription fee: 13,200 yen/year (12 issues, tax inclusive)
- Projected circulation at the time of launch: 12,000
- Ad rate: 350,000 yen (1x rate for four-color full-page)
- Contact phone number for advertising: +813-5210-8036

NIKKEI IT21
Amidst a serious lack of information needed for the small and medium-size companies to make better use of information technology, NIKKEI IT21 will address the questions and problems they face day to day in a style that is easy to understand even for IT laymen. The magazine will target the readership of top and middle managers at small and middle-size companies as well as non-IT specialists who have been appointed in charge of promoting computerization at their respective companies. NIKKEI IT21 projects approximately 70% of its readers to be in the upper management bracket.

The articles in NIKKEI IT21 will go beyond explaining the mere trends of IT introduction. Based on abundant case studies, the magazine will unveil how IT can be introduced in the most effective manner and offer the key points in selecting new products and services as well as in building information systems. In essence, the magazine will aim to function as a guide for the small and medium-size companies to promote application of IT in their corporate activities. NIKKEI IT21 will be accompanied by its branded Web site at the time of launch to better serve the needs of its readers.

- Planned launch date: May 29, 2001
- Frequency: Monthly
- Sales method: At bookstores
- Retail price: 680 yen (tax inclusive)
- Number of copies to be distributed for the launch issue: 54,000
- Ad rate: 580,000 yen (1x rate for four-color full-page)
- Contact phone number for advertising: +813-5210-8025



For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: webmaster@nikkeibp.com

About Nikkei Business Publications, Inc. Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financialinformation for most of Japan's decision makers. Covering a wide variety ofspecialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of February 21, we publish 42 magazines and 4 newsletters, reaching a combined total readership of over 2.8 million.

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