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NikkeiBP News Volume 48
NIKKEI HEALTHCARE 21 to Capture the Growing Long-Term Care Service Industry


-- January 28, 2001-- NIKKEI HEALTHCARE, a magazine read widely by managers of medical institutions in Japan, will be reborn as NIKKEI HEALTHCARE 21 with its April issue. NIKKEI HEALTHCARE 21 will thoroughly cover the management and operation of long-term care facilities and home service businesses, in addition to the magazine's current core focus on hospital and clinical management.

The ultimate goal of NIKKEI HEALTHCARE 21 is to promote the penetration of a better and continuing healthcare service system of the 21st century that will be realized through the seamless integration of medical care, rehabilitation services and long-term care. There has been a new movement in Japan of unifying medical and long-term care, and NIKKEI HEALTHCARE 21 intends to embrace this newly emerging market.

NIKKEI HEALTHCARE's ABC-audited circulation is 16,436 for the first half of 2000, and a four-color full-page ad is priced at 516,000 yen.

"D&M Online" Opens for Mechanical Engineers


On December 18, 2000, NikkeiBP opened a free registration Web site by the name of "Design & Manufacturing Online (D&M Online)" at http://dm.nikkeibp.co.jp/ (Japanese Only). In an effort to contribute to the revitalization of the Japanese manufacturing industry, the Web site serves as an indispensable information source and a marketplace for mechanical engineers as well as the industry's design, sales and marketing professionals.

D&M Online is the integration of two Web sites that used to be operated individually by the NIKKEI MECHANICAL and NIKKEI DIGITAL ENGINEERING magazines. The newly opened Web site boasts of information gathered from a wide range of sources by the staff writers of the two magazines. Posted on the top page are the daily updates of industry news which are categorized into the five different sections of "Design," "Manufacturing," "R&D," "Business" and "Systems." In addition, D&M Online offers in-depth reports on specified themes and previews/reviews of major trade shows. As a Web site dedicated to the mechanical industry, the site also offers an online transaction platform for buyers and sellers of products and components as well as outsourcing companies.

New Series of PC Mooks Targets People Over 55


NIKKEI PC 21 will kick off a series of four mooks in 2001 by the name of "Enjoying PC at the Age of 55." This series came out in response to the favorable reception of two mooks published last year, "Let's Start PC Lessons at 55" and "Let's Enjoy PC Lessons at 55," both of which recorded a sell-through of over 100,000.

The mooks inherit the editorial policy of NIKKEI PC 21, a magazine gaining momentum with an ABC-audited circulation of 199,454 for the first half of 2000, offering easy-to-understand explanations to make every reader comprehend the use of PCs. In addition, the mooks are printed with larger font size and abundant visual presentations, with the aim of offering fun and pleasant reading to people over 55. Each mook will have special themes of writing personal history, fully enjoying digital cameras, how to create a homepage and how to make New Year's cards.

Embracing the older generation of well-off people, the mooks serve as ideal vehicles to promote PC related products and services. A four-color full-page ad is priced at 350,000 yen. Each mook will have 80,000 copies distributed at bookstores.

NikkeiBP News, covering the latest moves at Nikkei Business Publications, is also distributed as a biweekly e-mail newsletter. If you wish to receive it on a regular basis, please write to nbpnews@nikkeibp.co.jp.

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