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NikkeiBP News Volume 50
Organization of "Business Innovation EXPO Outsourcing 2001" Announced


-- March 14, 2001 -- NikkeiBP will organize "Business Innovation EXPO Outsourcing 2001" from July 17 to 19 at Tokyo International Forum. With outsourcing becoming more and more indispensable for companies that are trying to gain a competitive edge in the rapidly changing environment, the three-day event will aim to offer a platform for outsourcers and their users to come together. In addition to showcasing a variety of the latest outsourcing services in such fields as accounting, management/information systems and sales/marketing, there will be a special zone to introduce the latest outsourcing trends and a concurrent seminar on how to manage human resources effectively.

Last year's Business Innovation EXPO Outsourcing was held in late July, drawing 27,823 visitors. According to the results of a questionnaire survey conducted among the visitors, 65.1% said that they were in a position to make decisions on outsourcing at their companies. To be held for the third time, Business Innovation EXPO Outsourcing 2001 boasts of being Japan's largest outsourcing event for corporate managers. A total of 350 booths are now available for companies wishing to reach an estimated 28,000 visitors. The fee for a packaged booth space is priced at 380,000 yen. Reservation is accepted until March 23.

A New Series of Travel Mooks Makes Its Debut


TABI-MEIJIN, a travel magazine published by NikkeiBP, kicked off a new series of mooks on March 12 by the name of "Kando-no-Tabi (=Impressive Journey)." The mook, filled with abundant quality photos, encompasses in its readership people in their middle to advanced ages with plenty of disposal incomes as well as women around 30 with an inquisitive mind. Its coverage spotlights luxurious travels by select cruises/railroads and world-class hotels, in addition to travel destinations with a wealth of history and culture.

The first issue of Kando-no-Tabi carried special features on the countryside of Southern France, Provence, and ancient castles in Sweden. Serial sections include "Pleasant Journey in China," "In Search for Beautiful Pottery," "Discovery of Civilization" and "Journey Through Japanese History."

Kando-no-Tabi will be published four times a year at the price of 1,200 yen. The next issue to appear in June will highlight Southern Germany, Tuscany of Italy and Antarctica.

Preliminary Brand Japan Survey: Sony Is the Top-of-the-Mind Brand


As a preliminary stage of its "Brand Japan Survey," NikkeiBP conducted an online survey in October 2000 to study influential brands in Japan, collecting responses from 2,105. The respondents were asked to name a maximum of five brands, including corporate brands and product brands, that come into their minds in seventeen categories, including fashion, cosmetics, indoor-use entertainment devices, auto goods, food/beverages, computer/mobile phone, consumer electronics and education/media. Based on the rate of appearance, scores were summed up to rank the top-of-the-mind brand in Japan.

The results of the survey showed that out of a total 2,283 brands named, Sony achieved the highest overall score at 123.4 points, excelling by far second-ranking Chanel at 64.5 points, followed by Toyota at 58.8 points. Sony's outstanding performance can be attributed to its high recognition in the fields of consumer electronics, indoor-use entertainment devices and computer/mobile phone. The remaining top ten brands in order of their rankings are as follows: Nike, Honda, Toshiba, Panasonic, JTB, Hitachi and NTT DoCoMo.

Based on the results of this preliminary survey, influential brands were narrowed down to 1,200. Final results of the Brand Japan Survey will be unveiled at a seminar to be held at Akasaka Prince Hotel in Tokyo on April 9.

Eco-Conscious Management Symposium 2001 to Be Held


In commemoration of the beginning of its second year, NikkeiBP EcoManagement Forum (EMF) will organize "Eco-Conscious Management Symposium 2001" on April 13 at Hotel New Otani in Tokyo. Advance registration is being accepted up to the maximum capacity of 500.

Centered around the theme of "Eco-Conscious Management Aimed at the Establishment of Recycling Society," the symposium will present two keynote lectures: "Vision 2050: Technology for Sustaining the Earth's Environment" by Dr. Hiroshi Komiyama, Dean of School of Engineering at the University of Tokyo, and "Sony's Environmental Management Strategy" by Mr. Sumio Sano, Corporate Executive Vice President of Sony. Following the speeches are a panel discussion entitled "Companies and Recycling Society: Adoption of Green Products" as well as a reception party.

As it enters into its second year, EMF, which has over ninety corporate members at present, is recruiting new members to join its other seminars, workshops, surveys and exhibitions whose programs are now in preparation.

NikkeiBP News, covering the latest moves at Nikkei Business Publications, is also distributed as a biweekly e-mail newsletter. If you wish to receive it on a regular basis, please write to nbpnews@nikkeibp.co.jp.



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