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NikkeiBP News Volume 57 -- August 29, 2001 --


Nikkei BP Learning to Offer e-Learning Service


Nikkei BP Learning, an educational center for engineers and businesspeople, will launch an e-learning service on September 19. To be introduced is a line-up of seven unique courses, including "Improving PC Skills for Businesspeople," "Information Security" and "Networking for Engineers." Through use of a learning management system that delivers, tracks and manages multiple forms of training, Nikkei BP Learning will offer extensive e-learning contents to its target audience who wish to enhance their professional skills and maintain their competitive edge.

Nikkei BP Learning will also suffice the needs of its corporate users. Companies can purchase e-learning contents of Nikkei BP Learning for training their own employees on their intra-networks. In addition to developing one to two new courses each month, Nikkei BP Learning will also introduce products of other companies with the aim of addressing the needs of those who wish to acquire vendor certificates. Online applications for e-learning courses can be made from http://edu.nikkeibp.co.jp (in Japanese only).

Second Issue of "ZeN" Slated for Publication in November


"ZeN," Nikkei BP's lifestyle magazine aimed at making suggestions to the IT industry people on how to enrich their private lives, will be published for the second time in November. The magazine was launched in June this year for distribution free of charge to the subscribers of NIKKEI COMPUTER, NIKKEI INFORMATION STRATEGY, NIKKEI COMMUNICATIONS, NIKKEI NET BUSINESS and NIKKEI PERSONAL COMPUTING. Combined circulation of the five IT magazines is 300,000.

The Fall 2001 issue of ZeN will feature a cover story on how fire attracts human beings and at the same time holds them in awe, an article on ZeN's selection of watches for businessmen, and many other stories to stimulate the intellectual curiosity of its readers. The core readers of ZeN are men in their 30s and 40s working in the IT industry. They are graduates of universities/graduate schools who majored in science courses, with an annual income averaging at 8.1 million yen.

A four-color full-page ad in ZeN is available at 2 million yen. Space reservation for the Fall 2001 issue is accepted until October 18.

"Restaurant Wedding" Mook to Become Half-Yearly


In response to the favorable responses from its readers and a growing popularity of holding wedding ceremonies at restaurants, Nikkei BP's "Restaurant Wedding" mook has changed its frequency from annual to half-yearly in year 2001. This glossy mook is aimed at guiding couples-to-wed with tips on how to hold wedding ceremonies and receptions at restaurants in the metropolitan Tokyo area. Making its debut in March 1997, Restaurant Wedding was the first mook to specialize on the theme of holding weddings at restaurants.

The results of a questionnaire survey conducted among past issue readers show that the ambience of the venue is the most important when selecting the restaurant for holding a wedding reception. Restaurant Wedding 2001-2002 hit bookstores in June 2001, featuring a complete guide to selected 124 restaurants with abundant color photographs. To be published in November 2001, Restaurant Wedding 2002 will carry plentiful information on wedding gowns, jewelries and bouquets, and is expected to have a circulation of 50,000. A four-color-full-page ad is available at 800,000 yen.

Attendees Express High Satisfaction with "Executive's Seminar"


This year again, Nikkei BP hosted a two-day "Executive's Seminar" in July at Four Seasons Hotel Tokyo at Chinzanso. Titled "Requirements of an Executive in the 21st Century," the seminar covered corporate governance on the first day and IT on the second day, gaining the attendance of approximately 100 top and middle managers of Japanese companies.

A questionnaire survey was conducted at the closing of the seminar, whose results revealed high satisfactions of the seminar attendees with 45% responding that the seminar was "very good" and 50% "good." There were also many who commented how strongly they were impressed by Shinsei Bank Chairman & President Masamoto Yashiro's speech about how company executives should consider increasing profit or developing the company rather than be occupied with macroscopic views. Other speakers were Teijin President Shosaku Yasui, Attorney Shigekazu Torikai, Keio University Professor Jiro Kokuryo and Horiba President Atsushi Horiba.

Nikkei BP hopes to make this seminar for top business executives in Japan an annual event.



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