Tokyo – January 21, 2014 – Nikkei Business Publications (President & CEO: Kohei Osada; Tokyo) launched today its new website titled “ITpro Marketing”, providing news dedicated for the field of business-to-business marketing.
Focusing on marketing activities targeting corporations, public authorities and other entities (B-to-B marketing), ITpro Marketing delivers information on latest trends, products/services, and case studies, among other topics.
Due to the widespread use of the Internet, user companies nowadays search on the website for collecting information of products they are considering to purchase. Along with this trend, the momentum is rising for using IT as a tool of marketing campaigns. ITpro Marketing covers news on products, services, case studies and white papers on such topics as business contact management, marketing automation, sales force automation (SFA), customer relationship management (CRM), e-mail marketing, and telemarketing.
The new website also supports the acquisition of leads or prospective customers for IT vendors. The sponsors of ITpro Marketing are able to receive the (opt-in) profile data of members who are interested in introducing IT products/services for marketing solutions.
ITpro Marketing is a sister website of ITpro Active, the online professional IT source supporting corporate decision making on system introduction.
ITpro Active is a member-exclusive website for professionals engaged in introduction and procurement of corporate information systems. The website delivers various contents useful for IT strategic planning, IT investment, and introduction of IT products/services, covering such topics as product selection guides for system introduction, product information, system introduction case studies, technical data, product trends, survey reports, expert advices, and diagnosis programs for suggesting appropriate products and solutions.
For further details, please contact:
Global Business Development Office
This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.
Nikkei Business Publications is part of The Nikkei group, which has newspaper publication as its main business and three additional business divisions of digital media, publishing and broadcasting under its umbrella. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications, in July 2008, merged with its sister company, Nikkei Home Publishing, to also bring consumer magazines into its portfolio.