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Nikkei BP Advertising Award 2014 Goes to 34 Works of 28 Companies: Microsoft Japan Wins the Grand Prize

Tokyo – February 24, 2014 – Nikkei Business Publications (President & CEO: Kohei Osada; Tokyo) announced the winners of the 20th Nikkei BP Advertising Award 2014.

The Grand Prize went to Microsoft Japan’s advertisement piece appearing in the Nikkei Business magazine. The B-to-B Magazine Award was recognized for Fujitsu FSAS’ piece in Nikkei Systems, and the Environment Award, to Planet Japan’s in Nikkei Architecture. Also, with the strong endorsement of the Screening Committee, Panasonic won the 20th Anniversary Special Award for its advertisement piece in Nikkei Trendy.

In the category of Internet media advertising, the Best Digital Award was honored to IBM Japan’s banner ad appeared in nikkei BPnet and Canon Marketing Japan’s advertorial (participation advertising) piece in nikkei TRENDYnet.

The awards went to a total of 34 advertisement pieces by 28 companies, including the above six names and Suntory Liquors (Best Business Expert Award), Eisai (Best Healthcare Award), and LIXIL (Best Construction Award), among other recipients.

Nikkei BP Advertising Award, established in 1995 and now in its 20th year, aims to contribute to development of advertising in the fields of specialized information. The winners were selected by the Screening Committee (Chairman: Professor Naoto Onzo of Waseda University), from the advertisement pieces appearing in Nikkei BP magazines and websites published during the past year.

The awarding ceremony will take place on April 16, at Hotel Okura Tokyo.

Award Winner Magazine/
Website
Issue Contents
Grand Prize
Best Business
Award
Microsoft Japan Nikkei Business Jan. 21-
Dec.16
Office 365
B-to-B
Magazine Award
Excellent
IT Award
Fujitsu FSAS Nikkei Systems
Nikkei Information Strategy
Nov., Dec., 2013,
Jan., Feb., Dec., 2014
FUJITSU
Infrastructure System
Integration
Environment
Award
Planet Japan Nikkei Architecture May 10,
Oct.10
Planet Color
20th Anniversary
Special Award
Best Lifestyle Award
Panasonic Nikkei Trendy May extra edition Corporate ad
Excellent Business Award Advantest Nikkei Business Nov. 18,
Nov. 25,
Dec. 2
MEMS
Excellent
Business Award
Hitachi Nikkei Business May. 27 -
Jul. 1
Corporate ad
SOCIAL INNOVATION -
IT'S OUR FUTURE
Best Business
Expert Award
Suntory Holdings Nikkei Design Apr. The Vienna
Philharmonic
and Suntory Music
Aid Fund
Excellent Business
Expert Award
Daiei Kankyo Nikkei Ecology Dec. Energy Plaza
Excellent Business
Expert Award
Mitsui Nikkei Ecology Nov. Mitsui’s Forests
Excellent Lifestyle Award Otsuka
Pharmaceutical
Nikkei Health Jul., Aug., Sep. Pocari Sweat
Excellent
Lifestyle Award
Pola Nikkei Woman May - Oct. Shine now.
Secrets of
career beauty
Excellent
Lifestyle Award
ROHTO
Pharmaceutical
Nikkei Woman Jan. Obagi Active
Surge Platinized
Milk
Best Construction
Award
LIXIL Nikkei
Home Builders
Feb.- Jun. Lifestyle
product series
Excellent
Construction Award
Sankyo Tateyama Nikkei
Architecture
Apr. 25 -
Jul. 25
ARM-S
Excellent
Construction Award
Meidensha Nikkei
Construction
Oct. 28 Ceramic insert
Best Healthcare
Award
Eisai Nikkei Medical Dec. Aricept
Excellent
Healthcare Award
Sanofi Nikkei Medical Mar.- Jul. Lantus
Excellent
Healthcare Award
Shionogi Nikkei Medical Sep., Oct. IRTRA
Best Electronics/
Mechanical Award
Digi-Key Nikkei
Electronics
Jan.7 - Dec.23 Corporate ad
Excellent Electronics/
Mechanical Award
Nakanishi Nikkei
Monozukuri
Feb.- Dec. “HAND &”
corporate
ad series
Excellent Electronics/
Mechanical Award
Heishin Nikkei
Monozukuri
Aug., Sep., Dec. Heishin Robo
Dispenser &
Heishin
Micro Dispenser
Best
IT Award
IBM Japan Nikkei
Computer
May 16,
Jun. 13,
Aug. 22、
Star Client series
Excellent
IT Award
Cybozu Nikkei
Computer
Apr. 18 Shockers with
Cybozu Office
Excellent
IT Award
Microsoft Japan Nikkei
Personal
Computing
Mar. 11 - Jun. 10 Office 365
Cloud services
Best
Digital Award (Display)
IBM Japan nikkei BPnet Jul.- Sep. Nanotechnology
Best
Digital Award (Advertorial)
Canon
Marketing
Japan
nikkei
TRENDYnet
Apr.- Mar. PowerShot
SX280 HSs
Excellent
Digital Award
(Display)
Microsoft Japan Nikkei
Business Online,
nikkei BPnet
Jan.- Jun.
Nov.- Dec.
Office 365
Excellent
Digital Award
(Display)
Richemont Japan Cartier Nikkei
Business Online
Dec. Winter Tale/
TANK 
Excellent
Digital Award
(Advertorial)
Intel nikkei BPnet
ITpro
Nikkei
Business Online
Feb.- Mar. Ultrabook
Excellent
Digital Award
(Advertorial)
Sanyo Shokai Nikkei
Business Online
Jul.- Oct. Paul Stuart
2013 AW
Collection
Excellent
Digital Award
(Advertorial)
Japan Post Nikkei
Business Online,
nikkei
TRENDYnet
Oct.- Dec. New Year’s cards
Excellent
Digital Award
(Advertorial)
Panasonic PC Online Jan.- Dec. Let’s Note/
Toughbook
Excellent
Digital Award
(Advertorial)
Heishin Tech-On! Feb.- Mar.,
Oct.- Nov.
“Iron Man of Development”
Goes to Heishin 
National
Geographic
Japan
Award
Canon Marketing Japan National
Geographic
Japanese
Edition
Oct. EOS EF Lens

*Winners of the same award category are listed in the order of Japanese syllabary.
**Company names are as of the final selection.

For further details, please contact:
Global Business Development Office
Phone: +81-(0)3-6811-8311
Fax: +81-(0)3-5421-9804
http://www.nikkeibp.com

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP

Nikkei Business Publications is part of The Nikkei group, which has newspaper publication as its main business and three additional business divisions of digital media, publishing and broadcasting under its umbrella. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications, in July 2008, merged with its sister company, Nikkei Home Publishing, to also bring consumer magazines into its portfolio.

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