Tokyo － March 2, 2017 －Nikkei Business Publications (President & CEO: Suguru Niinomi; Tokyo) announced the winners of Nikkei BP Marketing Awards 2017.
Nikkei BP Marketing Awards aim to recognize the most effective promotional activities of its clients employing the full benefits of various media, contents and survey services provided by Nikkei Business Publications. The awarded campaigns and advertising pieces were screened by third-party experts under the criteria of creativity, strategy, and innovation. Nikkei BP Marketing Awards broaden the scope of evaluation to include the methods and strategies of marketing campaigns as well as advertising pieces themselves.
The final meeting of the Screening Committee (Chairman: Professor Akihiro Inoue) held on Monday, February 13 honored the 12 works of 10 companies selected from the projects promoted with Nikkei BP’s media and contents during 2016.
<Best Creative Award>
<Excellent Creative Awards>
<Best Strategy Award>
<Excellent Strategy Awards>
<Best Innovative Award>
<Excellent Innovative Awards>
- National Geographic Japan Advertising Award (separately judged)
(The same awards winners are listed in Japanese alphabetical order.)
[Screening Committee] (Honorifics omitted)
*Organization names and job titles are as of the date of the final Screening Committee meeting.
For further details, please contact:
Global Business Division
This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.
Nikkei Business Publications is part of The Nikkei group, which has newspaper publication as its main business and three additional business divisions of digital media, publishing and broadcasting under its umbrella. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications, in July 2008, merged with its sister company, Nikkei Home Publishing, to also bring consumer magazines into its portfolio.