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2016 Nikkei BP Marketing Awards Winners Announced - Richemont Japan Cartier Won Grand Prize

Tokyo – March 2, 2016 - Nikkei Business Publications (President & CEO: Kohei Osada; Tokyo) announced the winners of Nikkei BP Marketing Awards 2016.

Nikkei BP Marketing Awards aim to recognize the most effective promotional activities of its clients employing the full benefits of various media, contents and survey services provided by Nikkei Business Publications. The awarded campaigns and advertising pieces were screened by third-party experts under the criteria of creativity, novelty, impression, favorability, and planning excellence. The scope of evaluation includes the methods and strategies of marketing campaigns as well as advertising pieces themselves.

The final meeting of the Screening Committee (Chairman: Professor Akihiro Inoue) held on Monday February 15 honored the 20 works of 19 companies selected from the marketing activities promoted with Nikkei BP’s media and contents during 2015.

The awarding ceremony will take place on Friday April 22, at The Ritz Carlton Tokyo in Minato Ward.

[Grand Prize]
Richemont Japan Cartier: CHANGEMAKERS 10

[Creative Category]
<Best Creative Award>
Nakanishi: Itoshiki Monotachi (Dearest Things)

<Excellent Creative Awards>
Suntory Business Expert: Sparkling Wine “Freixenet” Kawakami Mieko no Binzume Nikki (Mieko Kawakami’s Bottled Diary)
TDK: Attracting Tomorrow / TDK Technology
Japan Registry Services: Shiruhodo Omoshiroi Internet no Hanashi (Interesting Internet Stories that you don’t know)
Panasonic: Panasonic Business Solution Series
Mazda: Be a driver

[Strategy Category]
<Best Strategy Award>
Iwate Prefecture: Iwate Unmei Dan (Iwate Team Yummy - Iwate Rebranding Promotion)

<Excellent Strategy Awards>
igus: Product Ad
Eli Lilly Japan / Sumitomo Dainippon Pharma: Type 2 Diabetes Treatment “Trulicity Ateos”
Oracle Japan: Cloud product branding project “Digital Transformation”
Panasonic: Slow speed juicer (VITAMIN SERVER)
Yokogawa Electric: 100th Anniversary Site - Tomorrow’s in sight -

[Innovative Category]
<Best Innovative Award>
Fujitsu: New business creation platform “Innovation Farm”

Advanced Cogeneration and Energy Utilization Center JAPAN: Cogeneration - The Future of Energy Infrastructure
Toyota Motors: Lexus International Lexus LX
Hewlett Packard Japan: New Style of Business Special Site Trilogy
Hulic: Student Design Competition
Mizuho Financial Group: Branding for Female

[National Geographic Japan Advertising Award]
Canon Marketing Japan: “Yasei wo Ikiru Shunkan (Moment Living in the Wild)” Series

[Screening Committee Members] (Honorifics omitted)
Chairman: Akihiro Inoue, Professor, Keio Business School
Toru Ishizaki, Professor, Senshu University
Izumi Okoshi, Director of Business Creation Center, ECD Dentsu / Head of Dentsu Innovation Institute
Hiroto Kobayashi, CVO, Infobahn
Mitsuo Sakai, CEO, Brains Gate
Masaki Mikami, Senior Corporate Officer, Hakuhodo DY Media Partners
Hisamitsu Mizushima, Professor, Tokai University

Yuji Yamamoto, Chief Executive, MD, Minacare
Yasutaka Yoshimura, Architect, Professor of Meiji University
Hidenori Ioriya, Operating Officer in charge of Client Marketing, Nikkei Business Publications

*Organization names and job titles are as of the date of the final Screening Committee meeting.

For further details, please contact:
Global Business Division
Phone: +81-(0)3-6811-8311
Fax: +81-(0)3-5421-9804

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP

Nikkei Business Publications is part of The Nikkei group, which has newspaper publication as its main business and three additional business divisions of digital media, publishing and broadcasting under its umbrella. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications, in July 2008, merged with its sister company, Nikkei Home Publishing, to also bring consumer magazines into its portfolio.

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