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2017 Nikkei BP Marketing Awards Winners Announced — Panasonic “Mirai Kotohajime” Won Grand Prize

Tokyo - March 2, 2017 -Nikkei Business Publications (President & CEO: Suguru Niinomi; Tokyo) announced the winners of Nikkei BP Marketing Awards 2017.

Nikkei BP Marketing Awards aim to recognize the most effective promotional activities of its clients employing the full benefits of various media, contents and survey services provided by Nikkei Business Publications. The awarded campaigns and advertising pieces were screened by third-party experts under the criteria of creativity, strategy, and innovation. Nikkei BP Marketing Awards broaden the scope of evaluation to include the methods and strategies of marketing campaigns as well as advertising pieces themselves.

The final meeting of the Screening Committee (Chairman: Professor Akihiro Inoue) held on Monday, February 13 honored the 12 works of 10 companies selected from the projects promoted with Nikkei BP’s media and contents during 2016.

[Grand Prize]

  • Panasonic: Mirai Kotohajime

[Creative Category]

<Best Creative Award>

  • Panasonic: Panasonic LED “Create new experiences with lighting technology”

<Excellent Creative Awards>

  • Nakanishi: JIMTOF Campaign Advertisement

[Strategy Category]

<Best Strategy Award>

  • UBS: Introduction to First Swiss Private Bank

<Excellent Strategy Awards>

  • Alps Electric: Ultra-Small Pressure Contact “Micro Clip”
  • DELL: Workforce Transformation: No More Waiting! Redefinition of Workstyle
  • Fukuoka / Kyushu Island Committee: Re To PROJECT

[Innovative Category]

<Best Innovative Award>

  • Cannon Marketing Japan: Business Printer “MAXIFY”

<Excellent Innovative Awards>

  • Itochu: LANVIN en Bleu
  • Eli Lilly Japan: Insulin Analog “Humalog”

- National Geographic Japan Advertising Award (separately judged)

  • Cannon Marketing Japan: “Living Earth” series

(The same awards winners are listed in Japanese alphabetical order.)

[Screening Committee] (Honorifics omitted)

  • Chairman: Akihiro Inoue, Professor, Keio University Business School
  • Members:
    • Toru Ishizaki, Professor, Senshu University
    • Izumi Okoshi, Director of Business Creation Center, ECD Dentsu / Head of Dentsu Innovation Institute
    • Hiroto Kobayashi, CVO, INFOBAHN Inc.
    • Mitsuo Sakai, CEO, BRAINS GATE Co.,Ltd.
    • Masaki Mikami, Senior Corporate Officer in Hakuhodo DY Media Partners
    • Hisamitsu Mizushima, Professor, Tokai University
    • Yuji Yamamoto, Chief Executive, MD, MinaCare Co., Ltd.
    • Yasutaka Yoshimura, Architect / Professor, Meiji University
    • Meguru Saito, Operating Officer in charge of Client Marketing, Nikkei Business Publications

*Organization names and job titles are as of the date of the final Screening Committee meeting.

For further details, please contact:
Global Business Division

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About NikkeiBP

Nikkei Business Publications is part of The Nikkei group, which has newspaper publication as its main business and three additional business divisions of digital media, publishing and broadcasting under its umbrella. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications, in July 2008, merged with its sister company, Nikkei Home Publishing, to also bring consumer magazines into its portfolio.

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