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2018 Nikkei BP Marketing Awards Winners Announced
- Panasonic “Creative! Campaign” Won Grand Prize

Tokyo - March 9, 2018 - Nikkei Business Publications (President & CEO: Suguru Niinomi; Tokyo) announced the winners of Nikkei BP Marketing Awards 2018.

Nikkei BP Marketing Awards aim to recognize the most effective promotional activities of its clients employing the full benefits of various media, contents and survey services provided by Nikkei Business Publications. The awarded campaigns and advertising pieces were screened by third-party experts under the criteria of design aesthetics, impact, planning ability and intelligibility. Nikkei BP Marketing Awards broaden the scope of evaluation to include the methods and strategies of marketing campaigns as well as advertising pieces themselves.

The final meeting of the Screening Committee (Chairman: Professor Akihiro Inoue) held on Monday, February 19 honored the 9 works of 9 companies selected from the projects promoted with Nikkei BP’s media and contents during 2017.

[Grand Prize]
Panasonic: Creative! Campaign

[Creative Category]

<Best Creative Award>
PERSOL CAREER: Business Secret learned from the History

<Excellent Creative Awards>
Sony Marketing: 4K OLED Television “BRAVIA” A1 series
Lenovo Japan: ThinkPad, Why We Choose It – Criteria of the First Class by 25 Intellectuals

[Strategy Category]

<Best Strategy Award>
Rinnai: Rinnai “ECO ONE” GXE Project

<Excellent Strategy Awards>
ABB: Contest on robot application ideas “ABB YuMi Cup 2017”
JA Group: Business Farm Cultivating the Future

[Specialty Media Special Award]
Maruho: Anti-herpes virus agent “Amenalief”

[National Geographic Japan Advertising Award] (separately judged)
Canon Marketing Japan: “Tagayasu Hito (Plower)” series

(The same award winners are listed in Japanese alphabetical order.)

[Screening Committee] (honorifics omitted)

  • Chairman: Akihiro Inoue, Professor, Keio University Business School
  • Members:
    • Masahiko Ishii, Corporate Officer in charge of Newspapers & Magazines, Hakuhodo DY Media Partners Incorporated
    • Toru Ishizaki, Professor, Senshu University
    • Izumi Okoshi, Executive Business Creation Director, Business Development & Activation Division, Dentsu Inc.
    • Hiroto Kobayashi, CVO, INFOBAHN Inc.
    • Mitsuo Sakai, CEO, BRAINS GATE Co., Ltd.
    • Shuji Honjo, Business Consultant / Visiting Professor, Tama University (MBA)
    • Hisamitsu Mizushima, Professor, Tokai University
    • Yasutaka Yoshimura, Architect / Professor, Meiji University
    • Meguru Saito, Senior Executive Officer in charge of Advertisement, Nikkei Business Publications

Names are in Japanese alphabetical order; organization names and job titles are as of the date of the final Screening Committee meeting.

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