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Nikkei xTREND (Nikkei Cross Trend) is Unveiled on April 2
Digital strategy media for new market creators

Tokyo - April 2, 2018 - Nikkei Business Publications (President & CEO: Suguru Niinomi; Minato-ku, Tokyo) has launched a new online media, Nikkei xTREND (Nikkei Cross Trend), delivering key trends in strategies at the forefront of market creation, new product development and marketing.

The progress of digital technologies has brought dramatic changes in consumer behaviors, demanding companies to keep up with those changes. Many businesses are searching for ways to making fundamental reforms in organizations, giving a face lift to regular products, recapturing customer data with digital technologies to restructure marketing strategies. The new magazine provides the articles meeting such needs. Moreover, it comes with a range of business-friendly functions including the database search which allows readers to designate tags to easily find out and refer to “information in need” from the numerous articles featuring relevant topics, and the “future consumption planner” that can be useful for drafting next marketing strategies.

About Nikkei xTREND

Media name:
Nikkei xTREND (Nikkei Cross Trend)

Concept:
Suggesting new standards for business creation, product development, and marketing strategies

Assumed readership:
Business people involved in all corners of marketing projects such as marketing strategies, management planning, business development, product development, advertising, public relations, sales promotion, sales, store development and e-commerce, as well as companies supporting such projects.

First launched on:
April 2, 2018

Membership fee:
JPY2,400 per month (including taxes), JPY28,800 for annual subscription (including taxes)
http://trend.nikkeibp.co.jp (Japanese website)

For further details, please contact:
Global Business Division
+81-(0)3-6811-8311
http://www.nikkeibp.com

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP

Nikkei Business Publications is part of The Nikkei group, which has newspaper publication as its main business and three additional business divisions of digital media, publishing and broadcasting under its umbrella. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications, in July 2008, merged with its sister company, Nikkei Home Publishing, to also bring consumer magazines into its portfolio.

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