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Nikkei xTREND (Nikkei Cross Trend) is Unveiled on April 2
Digital strategy media for new market creators

Tokyo - April 2, 2018 - Nikkei Business Publications (President & CEO: Suguru Niinomi; Minato-ku, Tokyo) has launched a new online media, Nikkei xTREND (Nikkei Cross Trend), delivering key trends in strategies at the forefront of market creation, new product development and marketing.

The progress of digital technologies has brought dramatic changes in consumer behaviors, demanding companies to keep up with those changes. Many businesses are searching for ways to making fundamental reforms in organizations, giving a face lift to regular products, recapturing customer data with digital technologies to restructure marketing strategies. The new magazine provides the articles meeting such needs. Moreover, it comes with a range of business-friendly functions including the database search which allows readers to designate tags to easily find out and refer to “information in need” from the numerous articles featuring relevant topics, and the “future consumption planner” that can be useful for drafting next marketing strategies.

About Nikkei xTREND

Media name:
Nikkei xTREND (Nikkei Cross Trend)

Concept:
Suggesting new standards for business creation, product development, and marketing strategies

Assumed readership:
Business people involved in all corners of marketing projects such as marketing strategies, management planning, business development, product development, advertising, public relations, sales promotion, sales, store development and e-commerce, as well as companies supporting such projects.

First launched on:
April 2, 2018

Membership fee:
JPY2,400 per month (including taxes), JPY28,800 for annual subscription (including taxes)
http://trend.nikkeibp.co.jp (Japanese website)

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