Many of the online media offered by Nikkei BP are 'targeted media', specializing in specific fields to meet the needs of their respective target viewers. They include Nikkei Business Online and Nikkei WOMAN online for businesspeople, Nikkei Technology Online and ITpro for engineers, Nikkei TRENDYnet to spice up your private life, and more. Our websites cover a wide range of fields from management and technology to life in general. We offer 17 main sites, which in total boast 125 million page views and 15.3 million unique browsers per month, one of the largest scales in Japan's publishing community.
These online portals and our renowned websites are the engine of our cross-media strategy. We adopt a registration system for most of our websites, to keep them highly targeted just like our print magazines. As a way to gauge the true quality of each website, we have introduced a new measuring system called “page value.” This allows us to evaluate a website from a multifaceted perspective, using three factors of the quality of the content, attributes of the audience, and generally-used page view.
Nikkei BP also places a strong focus on digital publishing. We have over 10 digital-magazines in our portfolio, and have published approximately 450 e-books in 2014 alone with the accumulated total reaching roughly 700 titles. While the Nikkei Store website serves as our main digital sales channel, an increasing number of major book stores are becoming the distributors of our digital publications.
Comprehensive portal of Nikkei BP for all business professionals
Site that puts you ahead of the times
Nikkei Business Online
Online medium for business executives in the Web age
Nikkei WOMAN Online
Portal for working women with user-parficipatory content
Nikkei Technology Online
Technology portal for engineers supporting Japan's manufacturing sector
Nikkei Technology Online Chinese
Portal site for Chinese engineers and management
General information site for IT professionals
NIKKEI ENERGY & ECOLOGY
Website for the Chinese readers involved in the environmental field
Nikkei Medical Online
Responding to the information needs of physicians and healthcare practitioners
Nikkei Biotech ONLINE
The only portal site for the latest biotech news
Nikkei Real Estate Market Report
Japan's real estate investment news in English