Many of the online media offered by Nikkei BP are 'targeted media', specializing in specific fields to meet the needs of their respective target viewers. They include Nikkei Business Online and nikkei WOMAN online for businesspeople, Nikkei Technology Online and ITpro for engineers, nikkei TRENDYnet to spice up your private life, and more. Our websites cover a wide range of fields from management and technology to life in general. We offer 17 main sites, which in total boast 125 million page views and 11.7 million unique browsers per month, one of the largest scales in Japan's publishing community.
These online portals and our renowned websites are the engine of our cross-media strategy. We adopt a registration system for most of our websites, to keep them highly targeted just like our print magazines. As a way to gauge the true quality of each website, we have introduced a new measuring system called “page value.” This allows us to evaluate a website from a multifaceted perspective, using three factors of the quality of the content, attributes of the audience, and generally-used page view.
Our digital business expanded its scope in 2010. One of the new efforts is e-book business. Our e-bookstore, Nikkei BP Store, is now open for iPhone and iPad, providing a variety of e-books in the fields of business, information technology, and lifestyle. Digital editions of magazines such as Nikkei Business and Nikkei Trendy are already on the shelf, and other titles are to follow shortly. In keeping with the market expansion of smartphones and tablets, we will strive to develop an environment enabling users to read our magazines and books wherever and whenever they want.
Among our popular paid services are Nikkei BP Data Board, a one-stop database service providing research results and statistical data in various business fields, and Nikkei BP BizBoard, which encompasses a wide array of premium content from our magazines and websites, as well as from online dictionaries. The richness of the information both in kind and in the way it is provided accentuates our uniqueness. From the latest news to analyses on industrial and technological trends and technical know-how, Nikkei BP delivers to readers useful information in a timely and multifaceted way — by combining magazines, websites, e-books, and database services.
Nikkei BP Store
Nikkei BP BizBoard
Comprehensive portal of Nikkei BP for all business professionals
Site that puts you ahead of the times
Nikkei Business Online
Online medium for business executives in the Web age
nikkei WOMAN Online
Portal for working women with user-parficipatory content
Nikkei Technology Online
Technology portal for engineers supporting Japan's manufacturing sector
Portal site for Chinese engineers and management
General information site for IT professionals
NIKKEI ENERGY & ECOLOGY
Website for the Chinese readers involved in the environmental field
Portal site for business users of PCs and digital devices
Nikkei Medical Online
Responding to the information needs of physicians and healthcare practitioners
Comprehensive news site for architecture and construction
Nikkei Real Estate Market Report
Japan's real estate investment news in English
Nikkei Biotech ONLINE
The only portal site for the latest biotech news