Many of the online media offered by Nikkei BP are 'targeted media', specializing in specific fields to meet the needs of their respective target viewers. They include Nikkei Business Online and Nikkei WOMAN online for businesspeople, Nikkei Technology Online and ITpro for engineers, Nikkei TRENDYnet to spice up your private life, and more. Our websites cover a wide range of fields from management and technology to life in general. We offer 20 main sites, which in total boast 130 million page views and 18.1 million unique browsers per month, one of the largest scales in Japan's publishing community.
These online portals and our renowned websites are the engine of our cross-media strategy. We adopt a registration system for most of our websites, to keep them highly targeted just like our print magazines. As a way to gauge the true quality of each website, we have introduced a new measuring system called “page value.” This allows us to evaluate a website from a multifaceted perspective, using three factors of the quality of the content, attributes of the audience, and generally-used page view.
Nikkei BP also places a strong focus on digital publishing. We have over 20 digital-magazines in our portfolio, and have published approximately 500 e-books in 2015 alone with the accumulated total reaching roughly 1200 titles. While the Nikkei Store website serves as our main digital sales channel, an increasing number of major book stores are becoming the distributors of our digital publications.
Nikkei Business Online
Nikkei Technology Online
Nikkei Woman Online