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Research and Consulting

Six Institutes Provide Services for Innovation

In current trends of diversifying consumer needs and increasing uncertainty over business prospects, companies need to know more than just grasping the big picture of global circumstances. Nikkei BP believes that it is essential to pursue "in-depth" research and study on specific business challenges of an individual company. Toward this goal, we have established six in-house research institutes. Using the best of our expertise and access to latest information, we aim to support our clients in drawing up mid-term business plans, expanding global reach, and creating new business fields and projects. Our Institutes are committed to providing strong platforms for the realization of innovation.

Nikkei BP ICT Innovation Research Institute
Suggesting solutions based on abundant knowledge in ICT

In collaboration with Nikkei Computer, the technology website ITpro, and other industry-leading ICT media, the Institute is committed to helping our clients achieve innovative projects based on ICT. The services range in a variety of fields, including; the release of cloud service ranking, customer satisfaction and other ICT-related surveys, as well as consulting, information provision for promoting the use of ICT, and planning of events such as Big Data Expo.

Nikkei BP Institute of Infrastructure
Media think-tank specialized in building and architecture

Based on some 40 years of experience and expertise in the fields of architecture, housing, civil engineering (city planning) and real estate, the Institute takes part in research initiatives of the Japanese government, while also providing support for the upstream stages of local government projects. Other services include; new business creation support in the private sector, as well as surveys, researches and consulting to help formulating business strategies that expand to other areas of industries, such as ICT and healthcare.

Nikkei BP Clean Tech Institute
Organization to support successful information strategies in environmental issues, energy and social infrastructure

Focusing on technology management in the fields of environment, energy and social infrastructure, the Institute provides strategic support for companies eyeing to develop and expand cross-industrial partnerships, technology strategies, new business models, and global business reach. Playing multiple roles as a mass media house, a research agency, a think tank and a consulting firm, the Institute stimulates the rise of new movements based on its research results, and suggests best strategies on the back of new trends.

Nikkei BP Visionary Management Institute
Providing multiple services for business growth strategies

From creating management vision to corporate branding, staff education, marketing and product development, the Institute offers a wide range of management solutions for top executives and next-generation of business leaders. The Institute also publishes a number of high-profile books, including 21 seiki wo kachinuku kimete: Global jinzai management (Key to win in the 21st century: Global talent management) discussing on how to foster next-generation talents in business.

Nikkei BP Institute of Consumer Trends
Expertise in lifestyle information to stimulate organizational reform

Based on our expertise in publishing lifestyle information magazines, the Institute provides useful knowledge, know-how and networks for the projects of companies, public offices and other entities to help them achieve sustainable organizational growth. The services cover various fields, including: research and educational projects for promoting the active participation of women in workplace, market trend analysis from the perspective of consumers, consulting services based on market forecast, product development capitalizing on high expertise, and media strategy planning.

Nikkei BP Mirai Institute
Forecasting the future to support strategic planning in business

The Institute serves as a specialized organization to forecast the future trends of industries and society, and based on its forecast, assists companies with strategic planning and future business projects. In addition to compiling trusted reports such as Mirai Yosoku Report (Future Prospect Report), Mega Trends and Technology Roadmap, the Institute offers consulting and research services to support management strategy planning, new market entry, and overseas expansion.


Established B-to-B Research Capability Underpins Our Services

The research skill and know-how that Nikkei BP Group has cultivated over 40 years are consolidated in Nikkei BP Consulting.

With its rich resource of knowledgeable staff, each with his / her specialty, and extensive survey samples of over 3 million people in total, consisting mainly of the readers of Nikkei BP's B-to-B magazines in the fields of IT, electronics, healthcare, environment, construction, and management, Nikkei BP Consulting offers highly reliable research and consulting on topics related to business trends at individual, company, and industry-wide levels.

As your partner in research and consulting, Nikkei BP Consulting offers a spectrum of services to improve clients' competitiveness. Among its key researches are after-sale service surveys and customer satisfaction surveys, conducted in collaboration with Nikkei Business, Nikkei Computer, and other Nikkei BP magazines. The brand consulting business includes publication of survey reports, such as its flagship "Brand Japan", and services to help clients set up their strategies and frameworks for branding. It also offers technical solutions to improve the clients' web marketing strategies based on detailed analysis of the target viewers' behaviors.

Nikkei BP Consulting publishes a variety of indices that can be used as benchmarks for businesses and industries, through partnering with "After-sales Service Survey" by Nikkei Business, "Customer Satisfaction Survey" by Nikkei Computer and other specialized media services of Nikkei BP.

We plan and organize Japan’s largest brand evaluation project "Brand Japan" and release its questionnaire survey results and data. Being neutral and unbiased, we also conduct surveys on establishing PDCA (Plan-Do-Check-Action) cycles for branding.

Our Web Brand Survey is Japan's largest questionnaire survey on website evaluation. We also offer a full-range of website consulting services, including website diagnosis, access log analysis, strategic planning for website redesigning, and measures for improving conversion rates.


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