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Research and Consulting

Nikkei BP Intelligence Group providing solution support for private and public sectors

On September 1, 2015, Nikkei Business Publications announced the launch of Nikkei BP Intelligence Group, with the aim of contributing to solve management issues in companies and social challenges faced by national and regional governments.

Since 2010, Nikkei BP has established specialized research units to offer survey services, policy suggestions, and consulting support to meet the needs of companies as well as national and regional public bodies. Our research institutes have received high acclaim from client companies and regional authorities for providing a wide range of support services.

To meet the needs of private and public sectors facing an increasing number of issue in growing scale and complexity, we established Nikkei BP Intelligence Group to operate one-stop services for finding solutions to current business and social challenges.

Capitalizing on our expertise in research and delivering latest updates as a media house, Nikkei BP Intelligence Group is committed to provide support for solutions, marketing strategies, and technology development for businesses and public authorities.

NIKKEI BP Intelligence Group

Action Policy
  • Support companies solving management challenges
  • Policy planning support for national and regional governments solving social challenges
  • Contribute to promote globalization of companies
  • Provide information support as a think tank of a media publisher
  • Provide services based on in-depth analyses and insights underpinned by rich expertise

Institutes of Nikkei BP Intelligence Group

ICT Innovation Research Institute Suggesting solutions based on abundant knowledge in ICT

In collaboration with Nikkei Computer, the technology website ITpro, and other industry-leading ICT media, the Institute is committed to helping our clients achieve innovative projects based on ICT. Providing wide range of marketing support such as planning and/or operation for owned media, themed website, private events and seminars.


Institute of Social Infrastructure Media think-tank specialized in building and architecture

Based on expertise in the fields of architecture, housing, civil engineering (city planning) and real estate, the Institute takes part in research initiatives of the Japanese government, while also providing support for the upstream stages of local government projects. Recently, projects such as new business creation support in the private sector are in demand.


Clean Tech Institute Organization to support successful information strategies in environmental issues, energy and social infrastructure

Focusing on the field of new technology and energy, the Institute provides strategic support for companies eyeing to develop and expand cross-industrial partnerships, technology strategies, new apps, new business models, and global business reach. Playing multiple roles as a mass media house, a research agency, a think tank and a consulting firm, the Institute stimulates the rise of new movements based on its research results, and suggests best strategies on the back of new trends.


Visionary Management Institute Providing management solutions from a leader's point of view

Since the environment surrounding business is rapidly changing, the leaders need to set their vision to manage their corporations. From creating management vision to corporate branding, staff education, marketing, PR and advertising, the Institute offers a wide range of management solutions for top executives and next-generation of business leaders.


Marketing Strategy Institute Expertise in lifestyle information to stimulate organizational reform

Based on our expertise in publishing lifestyle information magazines, the Institute provides useful knowledge, know-how and networks for the projects of companies, public offices and other entities to help them achieve sustainable organizational growth. The services cover various fields, including: research and educational projects for promoting the active participation of women in workplace, recreation of region, healthcare and product development, market trend analysis from the perspective of consumers, consulting services based on market forecast, product development capitalizing on high expertise, and media strategy planning.


Mirai Institute Forecasting the future to support strategic planning in business

The Institute serves as a specialized organization to forecast the future trends of industries and society, and based on its forecast, assists companies with strategic planning and future business projects. In addition to compiling trusted reports such as Mirai Yosoku Report (Future Prospect Report, published in 2006), has published over 10 reports such as Mega Trends , Technology Roadmap, and has been introduced in over 2000 companies. The Institute also offers consulting and research services to support management strategy planning, and new business development.


Medical Institute Solve challenges of corporations in the medical and health field

Support solving both BtoC, BtoB issues of companies in the medical and health field, taking advantage of the expertise in medical care such as from Nikkei Medical, and obtaining cooperation of experts i.e. 135,000 doctor members and 90,000 pharmacist members subscribing Nikkei Medical Online.


The Institute of SME Management & Leadership Support the growth and sound management of SME

In order to build a society where small and medium-sized enterprises (SME) supporting Japanese economy can keep growing for many years, the Institute helps them grow and achieve sound management in various ways such as offering information, survey, education and consulting by making use of knowledge Nikkei BP has attained in the field of management, technology and lifestyle.

Established B-to-B Research Capability Underpins Our Services

The research skill and know-how that Nikkei BP Group has cultivated over 40 years are consolidated in Nikkei BP Consulting.

With its rich resource of knowledgeable staff, each with his / her specialty, and extensive survey samples of over 3 million people in total, consisting mainly of the readers of Nikkei BP's B-to-B magazines in the fields of IT, electronics, healthcare, environment, construction, and management, Nikkei BP Consulting offers highly reliable research and consulting on topics related to business trends at individual, company, and industry-wide levels.

As your partner in research and consulting, Nikkei BP Consulting offers a spectrum of services to improve clients' competitiveness. Among its key researches are after-sale service surveys and customer satisfaction surveys, conducted in collaboration with Nikkei Business, Nikkei Computer, and other Nikkei BP magazines. The brand consulting business includes publication of survey reports, such as its flagship "Brand Japan", and services to help clients set up their strategies and frameworks for branding. It also offers technical solutions to improve the clients' web marketing strategies based on detailed analysis of the target viewers' behaviors.

Nikkei BP Consulting publishes a variety of indices that can be used as benchmarks for businesses and industries, through partnering with "After-sales Service Survey" by Nikkei Business, "Customer Satisfaction Survey" by Nikkei Computer and other specialized media services of Nikkei BP.

We plan and organize Japan’s largest brand evaluation project "Brand Japan" and release its questionnaire survey results and data. Being neutral and unbiased, we also conduct surveys on establishing PDCA (Plan-Do-Check-Action) cycles for branding.

Our Web Brand Survey is Japan's largest questionnaire survey on website evaluation. We also offer a full-range of website consulting services, including website diagnosis, access log analysis, strategic planning for website redesigning, and measures for improving conversion rates.


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