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Research and Consulting

Established B-to-B Research Capability Underpins Our Services

The research skill and know-how that Nikkei BP Group has cultivated over 40 years are consolidated in Nikkei BP Consulting.
http://consult.nikkeibp.co.jp/consult/english/

With its rich resource of knowledgeable staff, each with his / her specialty, and extensive survey samples of over 3 million people in total, consisting mainly of the readers of Nikkei BP's B-to-B magazines in the fields of IT, electronics, healthcare, environment, construction, and management, Nikkei BP Consulting offers highly reliable research and consulting on topics related to business trends at individual, company, and industry-wide levels.

As your partner in research and consulting, Nikkei BP Consulting offers a spectrum of services to improve clients' competitiveness. Among its key researches are after-sale service surveys and customer satisfaction surveys, conducted in collaboration with Nikkei Business, Nikkei Computer, and other Nikkei BP magazines. The brand consulting business includes publication of survey reports, such as its flagship "Brand Japan", and services to help clients set up their strategies and frameworks for branding. It also offers technical solutions to improve the clients' web marketing strategies based on detailed analysis of the target viewers' behaviors.

Nikkei Market Access

Brand Japan is Japan's largest-scale brand assessment survey where 56,000 people throughout the country evaluate a total of 1500 brands.

Nikkei Market Access

Examples of survey reports

Nikkei Market Access

We have 6 major methods of conducting web consulting services which we combine to present the best possible way to meet your demand.

 

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