Nikkei Business Publications Announces the Launches of Its New Publications from January to April 2000
Tokyo -- January 26, 2000 -- Nikkei Business Publications announced the lineup of its new publications from January to April 2000. Already launched in January is a newsletter entitled NIKKEI E-BIZ. Magazines coming out for bookstore sales are NIKKEI NETBRAIN on March 8 and NIKKEI NET TRADING on April 3. NIKKEI NETWORK will make its first appearance on April 22 as an annual subscription magazine.
NIKKEI NETBRAIN
NIKKEI NETBRAIN will make its debut as a magazine for businesspeople from ages 25 to 35 who are looking for efficient ways of finding and making maximum use of websites to obtain the latest and most valuable business information and services on the Internet. Contents to be included in the magazine are introduction of recommendable sites to gather current news and information on how to improve business skills as well as guides to making use of digital communications products.
NIKKEI NETBRAIN will appear as a media mix of print and the Net. Its website will post analyses of current topics and market trends as well as links to reliable business news to be carefully selected by the magazine's editorial team.
- Planned launch date: March 8, 2000
- Frequency: Monthly
- Sales method: Sold at bookstores, convenience stores and kiosks
- Retail price: 690 yen (tax inclusive)
- Number of copies to be distributed for the launch issue: 150,000
- Ad rate: 4C1P -- 720,000 yen
- Contact phone number for advertising: +81-3-5210-8029
NIKKEI NETWORK
NIKKEI NETWORK will be launched in view of the shortage in Japan of engineers well versed in networking technologies. In order to suffice the information needs of a wide range of network engineers from the novice to professional levels, the magazine will publish two special features in each issue; one providing novice network engineers with a guide in acquiring networking technologies from the basics and the other offering practical information to improve the skills of experienced systems integrators and network specialists. Extending its coverage from the Internet to LAN, security systems and enterprise networking management, NIKKEI NETWORK will place its editorial focus on networking systems that require incorporation of computer and communications technologies.
-Planned launch date: April 22, 2000
- Frequency: Monthly
- Sales method: Annual subscription
- Subscription fee: 12,000 yen / year (tax inclusive)
- Number of copies to be sent out for the launch issue: 30,000
- Ad rate: 4C1P -- 580,000 yen
- Contact phone number for advertising: +81-3-5210-8073
NIKKEI NET TRADING
NIKKEI NET TRADING was published as a special issue of NIKKEI CLICK in September and December 1999. After making its successful appearances, NIKKEI NET TRADING will be launched as a bimonthly magazine targeting private investors interested in investing on the Internet. The financial industry in Japan is going under drastic changes today due to the deregulation of stock brokerage commission and the remarkable advancement of info-communications technologies, giving rise to the skyrocketing number of online investors. With the aim of meeting the information needs of such private investors, NIKKEI NET TRADING will provide information on how to make use of PCs for online trading as well as in-depth knowledge necessary for investing online.
Contents to be included in NIKKEI NET TRADING are information on how to begin online trading from the basics; the know-how of selecting financial products; and news and trends in the financial market helpful for making purchasing decisions.
- Planned launch date: April 3, 2000
- Frequency: Bimonthly
- Sales method: Bookstore sales
- Retail price: 780 yen (tax inclusive)
- Number of copies to be distributed for the launch issue: 120,000
- Expected number of sell-through at the end of 2000: 150,000
- Ad rate: 4C1P -- 800,000 yen
- Contact phone number for advertising: +81-3-5210-8560
NIKKEI E-BIZ
NIKKEI E-BIZ is a newsletter reporting the forefront of emerging venture businesses in the U.S. that are powered by information technologies and electronic networks. The newsletter offers hard-to-obtain information, introducing newly rising companies with their contact addresses, unique business plans and innovative management styles. Target readers of the newsletter consist of entrepreneurs, venture capitalists, investors, business consultants/planners and financial specialists who are searching for new business models.
A database storing the latest information on U.S. venture companies is constructed on the Net, accessible by the subscribers of NIKKEI E-BIZ only. Together with a weekly e-mail news service that informs the subscribers of updated contents in the database, NIKKEI E-BIZ aims to offer the freshest information from the U.S.
A Japanese-language website introducing the newsletter and accepting subscription orders is located at http://e-biz.nikkeibp.co.jp
- Date of launch: January 10, 2000
- Frequency: Monthly
- Sales method: Annual subscription
- Subscription fee: 126,000 yen / year (tax inclusive)
- Number of copies sent out for the launch issue: 1,500
- Expected circulation at the end of 2000: 2,000
About Nikkei Business Publications, Inc.
Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financialinformation for most of Japan's decision makers. Covering a wide variety ofspecialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of January 26, 2000, we publish 42 magazines and 4 newsletters, reaching a combined total readership of over 2.6 million.
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